Cross-Cultural Campaigns. Underrepresented Voices. Global Impact.
We design and execute influencer campaigns that connect brands with Black, Brown, and diaspora creators across travel, lifestyle, and culture.
Everlight Agency is a boutique influencer marketing agency specializing in cross-cultural campaigns that spotlight underrepresented creators.
We don't just provide strategy—we execute end-to-end campaigns that bring your brand story to life through authentic creator partnerships. From concept to content delivery, we handle everything so you can focus on what matters: meaningful connections with global audiences.
Founded by Tiwa Omolade, a marketing leader with experience at Ground News, Spin Master, and The Shelf, Everlight combines strategic thinking with cultural fluency and a deep understanding of what makes creator partnerships work.
Who We Are
Our Services
01 — Campaign Strategy & Creative Development
We design bold, culturally-informed campaign concepts that resonate with diverse audiences. You get a complete creative brief, messaging strategy, and campaign roadmap—ready to execute.
02 — Creator Sourcing & Campaign Management
We identify, vet, and manage relationships with Black, Brown, and diaspora creators who authentically align with your brand. From outreach to contracts to content approval, we handle all creator coordination.
03 — End-to-End Campaign Execution
We don't just hand you a plan—we execute it. We manage every aspect of your influencer campaign: creator briefings, content production, timeline management, and performance tracking. You get a fully-realized campaign, delivered on time and on strategy.
04 — Performance Tracking & Reporting
We measure what matters. You'll receive detailed campaign reports with metrics that tie directly to your business goals: reach, engagement, conversions, and ROI.
Our Approach for brands
We believe great influencer marketing isn't about checking boxes—it's about telling stories that matter.
Our process is built on three pillars:
Cultural Clarity We understand the nuances of working with Black, Brown, and diaspora creators across different markets. Our campaigns reflect authentic cultural insight, not surface-level representation.
Strategic Execution Every campaign starts with clear business goals and ends with measurable results. We balance creativity with data to deliver campaigns that perform.
Creator-First Partnerships We work with creators as partners, not vendors. This means better content, stronger authenticity, and campaigns that actually resonate with audiences.
Whether you're a tourism board wanting to reach Black travelers, a lifestyle brand seeking diverse representation, or a destination looking to tell a cross-cultural story, we provide the strategy and execution to make it happen.
EVERY BRAND HAS A STORY. let’s tell it together.
Whether you're launching a destination campaign, building brand awareness, or creating a moment that matters—we're here to help you connect with audiences who care.